Taste of Nova Scotia (TONS), a non-profit marketing association representing the province’s restaurants and food producers, had three popular paper passport programs—the Lobster Trail, the Chowder Trail, and the Good Cheer Trail for craft beverages. TONS wanted to modernize their passport programs by incorporating them into a single mobile app—and asked Daruma Tech to help.
Client Overview
Taste of Nova Scotia (TONS) is a non-profit, membership-based marketing association representing over 200 restaurant, producer/processor, and industry members. Its mission is to promote Nova Scotia’s products on the international stage, promote Nova Scotia as a culinary destination, and support the province’s “Buy Local” initiatives.
Challenge
TONS had three popular paper passport programs—the Lobster Trail, the Chowder Trail, and the Good Cheer Trail—that offered users lists of restaurants, bars, and markets offering local specialties. After Nova Scotia shut down nearly completely at the height of the COVID pandemic, TONS realized it was more critical than ever to find engaging new ways to attract both tourists and locals back to the province’s many small businesses. TONS also realized that taking their loyalty programs digital would help shoppers get better information faster. But they weren’t sure an app incorporating three separate trails would be technologically feasible.
Discovery
TONS chose Daruma Tech for their app development because of Daruma Tech’s successful track record building mobile passport apps, including the Ohio on Tap app, which won the state’s RUBY award for excellence in tourism promotion. We started by asking TONS executives about the wants, needs, and pain points of their membership, and learned that a priority for them was promoting both members participating in the passport programs (such as markets and restaurants) and those who were not (such as growers and wholesalers). Among their ideas for keeping Nova Scotia food and drink front of mind for app users was an in-app recipe database highlighting Nova Scotia-grown ingredients.
Solution & Implementation
Daruma Tech identified the Explorer App platform as the best option for delivering the level of customization TONS needed. The final Taste of Nova Scotia app lets users explore any of the three trials (and also see nearby stops on other trails). The app also included the recipe database TONS requested, so users can continue to enjoy tastes of Nova Scotia from anywhere in the world.
Results
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nec euismod tortor, ultrices pretium sapien. Vestibulum dictum sem vel aliquet auctor. Curabitur blandit venenatis justo a suscipit. Quisque in convallis nisi, id convallis orci. Vivamus non elit nec nunc porttitor gravida tempus mattis ante.
Taste of Nova Scotia (TONS), a non-profit marketing association representing the province’s restaurants and food producers, had three popular paper passport programs—the Lobster Trail, the Chowder Trail, and the Good Cheer Trail for craft beverages. TONS wanted to modernize their passport programs by incorporating them into a single mobile app—and asked Daruma Tech to help.
Client Overview
Taste of Nova Scotia (TONS) is a non-profit, membership-based marketing association representing over 200 restaurant, producer/processor, and industry members. Its mission is to promote Nova Scotia’s products on the international stage, promote Nova Scotia as a culinary destination, and support the province’s “Buy Local” initiatives.
Challenge
TONS had three popular paper passport programs—the Lobster Trail, the Chowder Trail, and the Good Cheer Trail—that offered users lists of restaurants, bars, and markets offering local specialties. After Nova Scotia shut down nearly completely at the height of the COVID pandemic, TONS realized it was more critical than ever to find engaging new ways to attract both tourists and locals back to the province’s many small businesses. TONS also realized that taking their loyalty programs digital would help shoppers get better information faster. But they weren’t sure an app incorporating three separate trails would be technologically feasible.
Discovery
TONS chose Daruma Tech for their app development because of Daruma Tech’s successful track record building mobile passport apps, including the Ohio on Tap app, which won the state’s RUBY award for excellence in tourism promotion. We started by asking TONS executives about the wants, needs, and pain points of their membership, and learned that a priority for them was promoting both members participating in the passport programs (such as markets and restaurants) and those who were not (such as growers and wholesalers). Among their ideas for keeping Nova Scotia food and drink front of mind for app users was an in-app recipe database highlighting Nova Scotia-grown ingredients.
Solution & Implementation
Daruma Tech identified the Explorer App platform as the best option for delivering the level of customization TONS needed. The final Taste of Nova Scotia app lets users explore any of the three trials (and also see nearby stops on other trails). The app also included the recipe database TONS requested, so users can continue to enjoy tastes of Nova Scotia from anywhere in the world.
Results
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nec euismod tortor, ultrices pretium sapien. Vestibulum dictum sem vel aliquet auctor. Curabitur blandit venenatis justo a suscipit. Quisque in convallis nisi, id convallis orci. Vivamus non elit nec nunc porttitor gravida tempus mattis ante.
Latest Articles
Creating an Augmented-Reality App for the Museum of Discovery and Science
The Museum of Discovery and Science (MODS) in Ft. Lauderdale, Florida, wanted to add something special to their exhibit on the endangered Florida panther—an interactive, smartphone-based augmented-reality scavenger hunt in which museum visitors would see moving images of panthers and learn fun facts about them on their phones at [...]
Incorporating Three Differently Branded Passport Programs into One App for Grow & Fortify
Grow & Fortify, the trade association representing Maryland’s value-added agricultural producers, wanted to replace its old-fashioned printed map of the state’s breweries, distilleries, and wineries with a digital solution that would offer the state’s visitors a more engaging way to learn about and enjoy Maryland’s craft beverages. Client [...]
Adding the Empire State Beer Trail to the New York Craft Beer App
One of Daruma Tech’s earliest digital passport apps, the New York Craft Beer App, built for the New York State Brewers Association (NYSBA), quickly gained popularity—and caught the eye of New York’s then-governor, Andrew Cuomo. Cuomo was actively promoting the 750-mile Empire Beer Trail, a new passport program jointly [...]